Search, Performance Max, Shopping and YouTube campaigns built around profit per conversion — with the waste cut out every week.
Google Ads is the fastest way to find out whether people want what you sell. It is also the fastest way to burn a budget, because the default settings are built to spend, not to profit. Broad match with no negatives, one catch-all Performance Max campaign and conversion tracking that counts a page view as a sale is genuinely the most common setup we inherit.
We rebuild the account around a simple question: what does a real customer cost, and can we make that number smaller this month than last?
2026 in Canada: With PMax and broad match now the default, disciplined negatives and clean conversion data are the whole game.
From $890 CAD/month — scoped to your market and goals. See packages
No vague "strategy and optimisation" line items. Here is the work.
Structure, match types, negatives, bidding, geo and schedule — rebuilt so budget follows the searches that convert.
Offline conversion import, call tracking, form validation and value-based goals, so the algorithm optimises to revenue instead of noise.
Tight search campaigns for intent, controlled PMax with asset groups and exclusions so it stops eating your brand traffic.
Merchant Center fixes, feed titles rewritten for Canadian search language, and product-level bidding.
We tell you exactly why a page is leaking clicks, and can build the fixed version — see conversion rate optimisation.
Search term mining, negative lists, bid and budget shifts, ad testing — with a clear cost-per-lead trend line.
A deliberately boring process, run consistently. That's what produces results people call remarkable.
We measure where you actually stand — rankings, traffic, ad efficiency, conversion rate and AI citations — against the three competitors you name. Nothing gets proposed until we can see the gap.
You get a written plan with the work in priority order, what each piece should move, and what it costs. If something isn't worth doing yet, we say so rather than padding the retainer.
Technical fixes, pages, campaigns, creative and tracking get shipped. Tracking always comes first, because everything after it is guesswork without it.
One dashboard, live, showing spend, leads and cost per lead by channel. You never have to ask what's happening — you can just look.
Every month we cut what underperforms and put the budget behind what works. That compounding is the whole point, and it's why the second year beats the first.
Every market has different competition, costs and search behaviour. Pick yours to see how we'd approach it.
For most local service businesses, $1,500–$3,000 CAD a month in ad spend is enough to gather real data in a mid-sized market. Competitive categories in Toronto or Vancouver need more. Ad spend is paid to Google directly and is separate from our management fee.
No. A flat monthly fee, so we have no incentive to spend more of your money than the account needs.
You do, always. We work inside your Google Ads account and you keep every campaign, conversion and history if we ever part ways.
Usually yes. It is normally a tracking problem, a feed problem, or PMax quietly harvesting your brand searches and taking credit for them.
Send us your website and three competitors. You'll get a written benchmark showing exactly where the gap is and what we'd fix first — free, within two business days.