Search behaviour, seasonality and buying cycles differ enormously by category. Here's how we approach the industries we know best.
Storm season spikes, emergency searches and high job values — roofing lives and dies on the map pack and speed to lead.
Read the playbookCanadian heating and cooling demand swings by season. We shift budget with the weather instead of spending evenly all year.
Read the playbookPatients compare three clinics before booking. Reviews, before/after proof and a fast booking path decide who gets the call.
Read the playbookThe most expensive clicks in Canada. Winning means better landing pages and intake, not a bigger bid.
Read the playbookCyclical, hyper-local and relationship-driven — content plus retargeting keeps you present through a long decision window.
Read the playbookHigh job values and long consideration. Portfolio proof and a credible quote process do most of the selling.
Read the playbookDiscovery is visual and local. Maps, photos, reviews and short-form video drive the covers.
Read the playbookElectricians, landscapers, cleaners and movers all compete in the same three map results. Consistency wins them.
Read the playbookAcquisition is only half the job — retention flows are where Canadian stores find their margin.
Read the playbookLong sales cycles and small buying committees. Content, LinkedIn and outbound work better together than alone.
Read the playbookDealers and independents both fight for local intent, where inventory feeds and reviews decide the click.
Read the playbookEnrolment is seasonal and parents research heavily. Trust signals and a simple booking path convert.
Read the playbookNot listed? We work across dozens of other categories — tell us what you do and we'll be straight with you about whether we're the right fit.
Most agency relationships fail for the same reason: the client cannot tell whether it's working. We built the whole company around removing that doubt.
Every engagement opens with a measured baseline against named competitors. You always know whether you're winning.
Month to month after the first 90 days. We'd rather earn the renewal than enforce it.
Your accounts, your domains, your data, your creative files. If we part ways, nothing walks out the door with us.
No account manager relaying messages to a team you never meet. You talk to the people doing the work.
A live dashboard plus a monthly note in plain English: what we did, what changed, what's next.
If a channel won't work for your margins, we'll tell you before you spend, not after.
Send us your website and the three businesses that beat you. Within two business days you'll get a written benchmark — where you stand, what's costing you leads and what we'd fix first. No charge, no obligation.