Canada-wide digital marketing · Toronto, Ontario
Pipeline

A pipeline that doesn't depend on referrals

Targeted prospect lists, compliant cold email and LinkedIn outreach, and landing funnels that book meetings into your calendar.

What this includes
  • ICP and market research
  • Verified prospect list
  • Domain and inbox setup
  • Deliverability warm-up
  • Multi-step email sequences

Referrals are wonderful and completely unpredictable. A lead generation system is the opposite: fewer surprises, a known cost per meeting, and a pipeline you can turn up when capacity opens.

We build the whole machine — list, infrastructure, message, follow-up and tracking — and run it under CASL, because in Canada cold email done carelessly is a legal problem, not just a deliverability one.

2026 in Canada: Inbox providers now penalise volume senders hard; small, well-targeted, well-authenticated sends outperform blasts.

What's included

  • ICP and market research
  • Verified prospect list
  • Domain and inbox setup
  • Deliverability warm-up
  • Multi-step email sequences
  • LinkedIn outreach
  • Reply handling guidance
  • Landing page and booking link
  • Weekly pipeline reporting

From $1,190 CAD/month — scoped to your market and goals. See packages

Deliverables

What we actually do, month after month

No vague "strategy and optimisation" line items. Here is the work.

01

Ideal customer profile

The narrow definition of who is worth contacting, and the trigger events that make them worth contacting now.

02

List building & verification

Verified contacts built to that profile, bounce-checked before a single send.

03

Email infrastructure

Separate sending domains, authentication and warm-up so your main domain is never at risk.

04

Sequence copywriting

Short, specific, personalised-at-scale messages with follow-ups that add something instead of nagging.

05

LinkedIn outreach

Connection and message sequences that work alongside email rather than duplicating it.

06

Funnels & booking

Landing page, lead magnet and calendar booking so interest converts before it cools.

Process

How a Lead Generation engagement runs

A deliberately boring process, run consistently. That's what produces results people call remarkable.

Benchmark

We measure where you actually stand — rankings, traffic, ad efficiency, conversion rate and AI citations — against the three competitors you name. Nothing gets proposed until we can see the gap.

Plan

You get a written plan with the work in priority order, what each piece should move, and what it costs. If something isn't worth doing yet, we say so rather than padding the retainer.

Build

Technical fixes, pages, campaigns, creative and tracking get shipped. Tracking always comes first, because everything after it is guesswork without it.

Measure

One dashboard, live, showing spend, leads and cost per lead by channel. You never have to ask what's happening — you can just look.

Compound

Every month we cut what underperforms and put the budget behind what works. That compounding is the whole point, and it's why the second year beats the first.

Coverage

Lead Generation in your city

Every market has different competition, costs and search behaviour. Pick yours to see how we'd approach it.

Answers

Lead Generation — questions we get asked

Is cold email legal in Canada?

Under CASL, business-to-business cold email is possible but tightly regulated — you need a valid basis to contact, accurate identification and a working unsubscribe in every message. We build sequences to those requirements and keep records.

Will this hurt my main domain?

No, because we never send from it. Outreach runs on separate, properly warmed domains.

What response rate is realistic?

A well-targeted B2B campaign typically sees 25–45% open rates and 2–6% positive reply rates. The lever is list quality and offer relevance, not clever subject lines.

Do you handle the replies?

We route them straight to you with suggested responses — the actual conversation should come from a real person in your business.

Works well with

Other services we run in-house

Free benchmark audit

Want to know where you stand on lead generation?

Send us your website and three competitors. You'll get a written benchmark showing exactly where the gap is and what we'd fix first — free, within two business days.

Call WhatsApp Free audit