GA4, Google Tag Manager, call tracking, server-side events and one dashboard that finally agrees with your bank account.
Almost every account we audit has broken tracking. Duplicate conversions, form submits counted twice, phone calls untracked entirely, and paid channels each claiming credit for the same sale. Decisions get made on those numbers, which is how good campaigns get cut and bad ones get scaled.
We fix the measurement layer first. It is the least glamorous service we offer and frequently the most valuable, because everything downstream depends on it.
2026 in Canada: Consent mode and server-side tagging are now table stakes for accurate measurement in Canada.
From $690 CAD/month — scoped to your market and goals. See packages
No vague "strategy and optimisation" line items. Here is the work.
Every tag, event and conversion checked against reality — including what is double-counting.
Clean event architecture, key events, cross-domain tracking and filtered internal traffic.
Dynamic number insertion so phone enquiries are attributed to the campaign that produced them.
Conversions API, consent mode and privacy-compliant data collection under PIPEDA and Quebec's Law 25.
Push closed revenue back into ad platforms so they optimise toward customers, not form fills.
One Looker Studio view — spend, leads, cost per lead and revenue by channel — that you can check any morning.
A deliberately boring process, run consistently. That's what produces results people call remarkable.
We measure where you actually stand — rankings, traffic, ad efficiency, conversion rate and AI citations — against the three competitors you name. Nothing gets proposed until we can see the gap.
You get a written plan with the work in priority order, what each piece should move, and what it costs. If something isn't worth doing yet, we say so rather than padding the retainer.
Technical fixes, pages, campaigns, creative and tracking get shipped. Tracking always comes first, because everything after it is guesswork without it.
One dashboard, live, showing spend, leads and cost per lead by channel. You never have to ask what's happening — you can just look.
Every month we cut what underperforms and put the budget behind what works. That compounding is the whole point, and it's why the second year beats the first.
Every market has different competition, costs and search behaviour. Pick yours to see how we'd approach it.
They never will exactly — platforms use different attribution windows and models. But if the gap is huge, something is broken, and we find it.
If you handle personal information of Quebec residents, yes. It imposes consent and transparency obligations stricter than the rest of Canada. We configure consent mode and cookie handling accordingly.
Yes, with dynamic number insertion. For service businesses where most enquiries arrive by phone, this is usually the single biggest reporting blind spot.
Especially then. Optimising a campaign on inaccurate conversion data means the algorithm is confidently learning the wrong lesson with your money.
Send us your website and three competitors. You'll get a written benchmark showing exactly where the gap is and what we'd fix first — free, within two business days.