Canada-wide digital marketing · Toronto, Ontario
Attention

Video that gets watched, found and remembered

Short-form vertical content, YouTube channel growth and video ads — the format Canadian audiences now spend the most time in.

What this includes
  • Video strategy and content plan
  • Shot lists and scripting
  • 8–16 short-form edits per month
  • Captions and on-screen graphics
  • YouTube SEO and channel setup

YouTube is the second-largest search engine and the most-watched channel on Canadian TV screens. Short-form vertical video dominates every other platform. If your marketing has no video in it, you are absent from where attention actually is.

We make video practical: batch-shot or filmed on your phone, edited into a month of content, optimised so it can be found years later.

2026 in Canada: Short-form vertical video is the discovery engine across every platform, and YouTube is the most searched of them.

What's included

  • Video strategy and content plan
  • Shot lists and scripting
  • 8–16 short-form edits per month
  • Captions and on-screen graphics
  • YouTube SEO and channel setup
  • Custom thumbnails
  • Long-form editing
  • Video ad creative
  • Performance reporting

From $990 CAD/month — scoped to your market and goals. See packages

Deliverables

What we actually do, month after month

No vague "strategy and optimisation" line items. Here is the work.

01

Video strategy

The three to five video types that suit your business, and a realistic production rhythm you'll actually sustain.

02

Short-form production

Reels, Shorts and TikToks cut for retention — hooks in the first second, captions burned in, sound-off legible.

03

YouTube channel & SEO

Titles, descriptions, chapters, tags, thumbnails and playlists built to be discovered by search, not just the feed.

04

Long-form editing

Explainers, FAQs, project walkthroughs and testimonials edited to hold attention.

05

Thumbnails & packaging

Click-through rate is decided before the video plays, so packaging gets real attention.

06

Video ads

YouTube and Meta video creative built specifically for paid placement, not repurposed organic.

Process

How a Video & YouTube engagement runs

A deliberately boring process, run consistently. That's what produces results people call remarkable.

Benchmark

We measure where you actually stand — rankings, traffic, ad efficiency, conversion rate and AI citations — against the three competitors you name. Nothing gets proposed until we can see the gap.

Plan

You get a written plan with the work in priority order, what each piece should move, and what it costs. If something isn't worth doing yet, we say so rather than padding the retainer.

Build

Technical fixes, pages, campaigns, creative and tracking get shipped. Tracking always comes first, because everything after it is guesswork without it.

Measure

One dashboard, live, showing spend, leads and cost per lead by channel. You never have to ask what's happening — you can just look.

Compound

Every month we cut what underperforms and put the budget behind what works. That compounding is the whole point, and it's why the second year beats the first.

Coverage

Video & YouTube in your city

Every market has different competition, costs and search behaviour. Pick yours to see how we'd approach it.

Answers

Video & YouTube — questions we get asked

I don't want to be on camera. Can this still work?

Yes — screen recordings, project footage, animation, product close-ups and voiceover all work. Though for local service businesses, the owner on camera consistently outperforms everything else.

Do you film on location?

Our production is remote-first: you shoot to a simple shot list on a phone and we handle everything after. For larger projects we coordinate a local Canadian crew.

How many videos do I need?

Consistency beats volume. Two good short-form pieces a week sustained for six months beats twenty in one burst.

Does YouTube help my SEO?

Directly — video results appear in Google, and a well-optimised video can rank for terms your website struggles with.

Works well with

Other services we run in-house

Free benchmark audit

Want to know where you stand on video & YouTube?

Send us your website and three competitors. You'll get a written benchmark showing exactly where the gap is and what we'd fix first — free, within two business days.

Call WhatsApp Free audit