Answer Engine Optimisation — the work that makes AI assistants name your business when Canadians ask them who to hire.
A growing share of Canadian buyers no longer scroll ten blue links. They ask an assistant: who is the best roofer in Mississauga, which accounting firm should a small business in Calgary use — and they act on the three names that come back. If you are not one of them, you were never in the running.
Answer Engine Optimisation is how you become one of those names. It overlaps with SEO but is not the same job: these systems weigh structured, unambiguous facts, third-party corroboration and consensus across sources far more heavily than classic ranking factors.
2026 in Canada: Canadian AI assistant usage is climbing fast while almost no local competitors optimise for it — the cheapest visibility available right now.
From $990 CAD/month — scoped to your market and goals. See packages
No vague "strategy and optimisation" line items. Here is the work.
We query ChatGPT, Google AI Overviews, Gemini, Perplexity and Copilot with the prompts your buyers actually use, and record who gets named — including you and your competitors.
Consistent, machine-readable facts about your business — schema, Wikidata-style entity signals, profile consistency — so the models know exactly what you are and where.
Pages structured so a model can lift a clean, attributable answer: direct definitions, comparison tables, specifications, pricing ranges, FAQs.
Being named in listicles, directories, forums and reviews that these systems read. AI answers are heavily influenced by what other sites say about you.
Correct robots and AI-crawler configuration so the models that should read your site can, and the ones you don't want are blocked.
A share-of-voice report across engines showing where you gained or lost mentions, and the prompts to work on next.
A deliberately boring process, run consistently. That's what produces results people call remarkable.
We measure where you actually stand — rankings, traffic, ad efficiency, conversion rate and AI citations — against the three competitors you name. Nothing gets proposed until we can see the gap.
You get a written plan with the work in priority order, what each piece should move, and what it costs. If something isn't worth doing yet, we say so rather than padding the retainer.
Technical fixes, pages, campaigns, creative and tracking get shipped. Tracking always comes first, because everything after it is guesswork without it.
One dashboard, live, showing spend, leads and cost per lead by channel. You never have to ask what's happening — you can just look.
Every month we cut what underperforms and put the budget behind what works. That compounding is the whole point, and it's why the second year beats the first.
Every market has different competition, costs and search behaviour. Pick yours to see how we'd approach it.
It is if your buyers are researching before they call — and increasingly they are. The advantage is that very few Canadian competitors are working on it, so the entry cost today is a fraction of what SEO costs in an established market.
Strong SEO helps, but it is not sufficient. Answer engines synthesise across sources, so what third parties say about you, how consistently your facts appear, and whether your content can be quoted cleanly matter as much as your own rankings.
No, and no honest agency can — these systems are probabilistic and change without notice. What we can do is measure your citation rate today, systematically improve the signals that drive it, and show you the trend.
We run a fixed set of buyer-intent prompts against each engine on a schedule and log every business named. That gives you a share-of-voice number that moves over time rather than a one-off screenshot.
Send us your website and three competitors. You'll get a written benchmark showing exactly where the gap is and what we'd fix first — free, within two business days.