Canadian heating and cooling demand swings by season. We shift budget with the weather instead of spending evenly all year.
Canadian heating and cooling demand swings by season. We shift budget with the weather instead of spending evenly all year.
Our approach starts the same way it does for every client — with a benchmark against three competitors you name — but the playbook that follows is built for your category. That means the keywords, the seasonality, the ad structure, the content and the offer are all shaped by how people actually buy in HVAC & plumbing, not by a generic template.
Send your website and three competitors in your city. We'll show you where you're losing visibility and what to fix first — free, in writing, within two business days.
Request the auditTechnical fixes, content built around real Canadian search demand, and links that actually move rankings — measured against your competitors every single month.
ExploreGoogle Business Profile optimisation, local landing pages, citations and review generation — so the three businesses shown on the map are yours, not theirs.
ExploreSearch, Performance Max, Shopping and YouTube campaigns built around profit per conversion — with the waste cut out every week.
ExploreCreative-led Facebook and Instagram campaigns with proper tracking, built to bring in leads and sales you can trace back to a specific ad.
ExploreFast, mobile-first, SEO-ready websites in WordPress, Shopify or clean static code — designed around the enquiry, not the homepage slider.
ExploreGA4, Google Tag Manager, call tracking, server-side events and one dashboard that finally agrees with your bank account.
ExploreA deliberately boring process, run consistently. That's what produces results people call remarkable.
We measure where you actually stand — rankings, traffic, ad efficiency, conversion rate and AI citations — against the three competitors you name. Nothing gets proposed until we can see the gap.
You get a written plan with the work in priority order, what each piece should move, and what it costs. If something isn't worth doing yet, we say so rather than padding the retainer.
Technical fixes, pages, campaigns, creative and tracking get shipped. Tracking always comes first, because everything after it is guesswork without it.
One dashboard, live, showing spend, leads and cost per lead by channel. You never have to ask what's happening — you can just look.
Every month we cut what underperforms and put the budget behind what works. That compounding is the whole point, and it's why the second year beats the first.
Yes — c We don't apply one playbook to every client, because the search behaviour, seasonality and buying cycle differ enormously by category.anadian heating and cooling demand swings by season. We shift budget with the weather instead of spending evenly all year.
For most, local SEO and Google Business Profile come first because that traffic is free and ready to buy, followed by paid search to fill gaps while organic builds. We'll tell you the honest order after the audit.
Often the best setup. We handle the specialist channels and reporting; your in-house person keeps the day-to-day and the local knowledge. We're comfortable being a part of the team rather than replacing it.
Most sit between $690 and $2990 CAD per month with us, plus ad spend. The right number depends on your average job value and how contested your city is.
Send us your website and the three businesses that beat you. Within two business days you'll get a written benchmark — where you stand, what's costing you leads and what we'd fix first. No charge, no obligation.