Canada-wide digital marketing · Toronto, Ontario
Paid social

Meta ads that get scrolled to a stop

Creative-led Facebook and Instagram campaigns with proper tracking, built to bring in leads and sales you can trace back to a specific ad.

What this includes
  • Ad account and pixel audit
  • Conversions API setup
  • Monthly creative batch
  • Copywriting and hook testing
  • Audience and retargeting structure

On Meta, targeting has largely been solved by the algorithm — creative is now the targeting. The winning accounts are the ones testing enough angles, hooks and formats each month to find the one that works, then spending behind it hard.

We run that testing cycle for you, with server-side tracking so the numbers you see in Ads Manager resemble the numbers in your bank account.

2026 in Canada: Creative volume is the biggest lever on Meta now — accounts testing weekly beat accounts testing quarterly, every time.

What's included

  • Ad account and pixel audit
  • Conversions API setup
  • Monthly creative batch
  • Copywriting and hook testing
  • Audience and retargeting structure
  • Lead form or landing page
  • Weekly optimisation
  • Creative performance report

From $790 CAD/month — scoped to your market and goals. See packages

Deliverables

What we actually do, month after month

No vague "strategy and optimisation" line items. Here is the work.

01

Offer & angle strategy

Before a dollar is spent we get clear on the offer, the objection it beats and the three angles worth testing.

02

Creative production

Static, carousel and short-form video creative — including UGC-style edits — produced monthly, not recycled.

03

Campaign structure & testing

Clean testing structure with enough budget per test to reach significance, then scaling into what wins.

04

Conversions API & pixel

Server-side tracking, deduplication and proper event mapping so iOS traffic stops disappearing from your reports.

05

Retargeting & exclusions

Warm-audience sequences that follow the actual buying journey, with customer lists excluded so you stop paying to reach people who already bought.

06

Reporting on the metric that matters

Cost per qualified lead or purchase, by creative, so you can see exactly which ad is carrying the account.

Process

How a Meta Ads engagement runs

A deliberately boring process, run consistently. That's what produces results people call remarkable.

Benchmark

We measure where you actually stand — rankings, traffic, ad efficiency, conversion rate and AI citations — against the three competitors you name. Nothing gets proposed until we can see the gap.

Plan

You get a written plan with the work in priority order, what each piece should move, and what it costs. If something isn't worth doing yet, we say so rather than padding the retainer.

Build

Technical fixes, pages, campaigns, creative and tracking get shipped. Tracking always comes first, because everything after it is guesswork without it.

Measure

One dashboard, live, showing spend, leads and cost per lead by channel. You never have to ask what's happening — you can just look.

Compound

Every month we cut what underperforms and put the budget behind what works. That compounding is the whole point, and it's why the second year beats the first.

Coverage

Meta Ads in your city

Every market has different competition, costs and search behaviour. Pick yours to see how we'd approach it.

Answers

Meta Ads — questions we get asked

Does Facebook advertising still work in 2026?

Extremely well for the right offers — it is often the cheapest place to buy attention in Canada. It works badly for businesses that run one ad for six months and wonder why performance decayed.

Do you make the creative or do I?

We produce it. If you can send raw phone footage of real work, real staff or real product, that consistently outperforms polished studio content and we will edit it for you.

How much should I spend?

Start at roughly $1,000–$2,000 CAD monthly ad spend so tests can reach a conclusion. Below that, everything is noise.

Can you fix a restricted or disabled ad account?

We can usually diagnose the policy breach and guide the appeal, and set up the Business Manager structure that stops it recurring.

Works well with

Other services we run in-house

Free benchmark audit

Want to know where you stand on Meta Ads?

Send us your website and three competitors. You'll get a written benchmark showing exactly where the gap is and what we'd fix first — free, within two business days.

Call WhatsApp Free audit