Search, Performance Max, Shopping and YouTube campaigns built around profit per conversion — with the waste cut out every week. Built specifically for the London market and benchmarked against the local businesses currently beating you.
Cost per click in London varies enormously by postcode and time of day, so we bid on the segments that actually close. A university and healthcare city with a growing tech scene and a service economy serving all of southwestern Ontario.
London rewards regional content — businesses that also cover St. Thomas, Strathroy and Woodstock capture far more search volume. With around 425,000 residents and an economy weighted toward healthcare and research, education, insurance, a London campaign needs different targeting, language and budget weighting than the same campaign would in another province — which is exactly why national templates underperform here.
Google Ads is the fastest way to find out whether people want what you sell. It is also the fastest way to burn a budget, because the default settings are built to spend, not to profit. Broad match with no negatives, one catch-all Performance Max campaign and conversion tracking that counts a page view as a sale is genuinely the most common setup we inherit.
2026 in Canada: With PMax and broad match now the default, disciplined negatives and clean conversion data are the whole game.
From $890 CAD/month. No lock-in after 90 days.
Free London auditEvery item below is delivered and reported monthly — you can see exactly what your fee bought.
Structure, match types, negatives, bidding, geo and schedule — rebuilt so budget follows the searches that convert.
Offline conversion import, call tracking, form validation and value-based goals, so the algorithm optimises to revenue instead of noise.
Tight search campaigns for intent, controlled PMax with asset groups and exclusions so it stops eating your brand traffic.
Merchant Center fixes, feed titles rewritten for Canadian search language, and product-level bidding.
We tell you exactly why a page is leaking clicks, and can build the fixed version — see conversion rate optimisation.
Search term mining, negative lists, bid and budget shifts, ad testing — with a clear cost-per-lead trend line.
We treat London as a set of distinct micro-markets, not one target. Your visibility in one area rarely matches another, and averaging them hides the problem.
Google Ads (PPC) starts at $890 CAD per month with us, scoped to how competitive London is for your category. London rewards regional content — businesses that also cover St. Thomas, Strathroy and Woodstock capture far more search volume. We quote in writing before anything begins.
Yes — including Downtown, Byron, Masonville, Old North, White Oaks and Hyde Park and the surrounding region. Everything runs remotely with the same team on your account throughout.
For most local service businesses, $1,500–$3,000 CAD a month in ad spend is enough to gather real data in a mid-sized market. Competitive categories in Toronto or Vancouver need more. Ad spend is paid to Google directly and is separate from our management fee.
No. A flat monthly fee, so we have no incentive to spend more of your money than the account needs.
Send your website and three London competitors. You'll get a written report on where you stand and what to fix first — within two business days, at no cost.