Behaviour analysis, structured testing and page rebuilds that lift the percentage of visitors who actually contact you. Built specifically for the Ottawa market and benchmarked against the local businesses currently beating you.
We benchmark your conversion rate against what similar Ottawa businesses achieve, so the target is grounded in reality. The federal capital: bilingual by default, with a large public sector, technology corridor and steady professional services demand.
Bilingual English/French campaigns materially outperform English-only ones in the Ottawa–Gatineau region. With just over 1 million residents and an economy weighted toward government and public sector, technology, professional services, a Ottawa campaign needs different targeting, language and budget weighting than the same campaign would in another province — which is exactly why national templates underperform here.
Doubling traffic is expensive. Doubling the percentage of visitors who enquire is usually cheaper, faster and permanent — and it makes every other channel more profitable at the same time, because the same ad spend now returns twice as many leads.
2026 in Canada: With ad costs rising, conversion rate is where most Canadian advertisers have the cheapest remaining upside.
From $1,290 CAD/month. No lock-in after 90 days.
Free Ottawa auditEvery item below is delivered and reported monthly — you can see exactly what your fee bought.
Where visitors drop, on which device, from which source — quantified before anything is changed.
Watch real people struggle with your page. It is uncomfortable and extremely useful.
Short on-site polls and moderated tests that tell you why, not just where.
Every proposed change written as a testable hypothesis, prioritised by impact and effort.
Statistically valid experiments, run long enough to trust, with losers documented as clearly as winners.
When a page is beyond testing, we rebuild it: message hierarchy, proof, friction removal and a clear next step.
We treat Ottawa as a set of distinct micro-markets, not one target. Your visibility in one area rarely matches another, and averaging them hides the problem.
CRO starts at $1,290 CAD per month with us, scoped to how competitive Ottawa is for your category. Bilingual English/French campaigns materially outperform English-only ones in the Ottawa–Gatineau region. We quote in writing before anything begins.
Yes — including Centretown, Kanata, Barrhaven, Orleans, Nepean and The Glebe and the surrounding region. Everything runs remotely with the same team on your account throughout.
Roughly 1,000+ monthly visits and 100+ conversions on the page to reach significance in a reasonable time. Below that we use qualitative research and best-practice rebuilds instead of statistically meaningless tests.
Sites that have never been optimised often see 20–60% more enquiries from the same traffic. Well-optimised sites fight for 5–10% at a time — which still compounds.
Send your website and three Ottawa competitors. You'll get a written report on where you stand and what to fix first — within two business days, at no cost.